The original logo was bland and lacked character. It was also not used very often, which I wanted to change. I felt that the new logo could bring an exciting and fresh look to the brand that could be used on many applications, such as t-shirts and trucks, which volunteers and employees use regularly.
Stationery set for the brand, including envelope, letterhead and business cards.
T-shirts for staff and volunteers to wear while working to advertise the organization.
Branding the ROTR trucks would further promote the brand while work was being done around the city.